Our Story


PINKSALT is a Singapore-based boutique label, offering modern swimwear and resort wear with a focus on modest staples. We create unique digital prints for our swimwear and strives to make them as versatile and sustainable as possible.

Our swimwear can be worn for any occasion, from the beach to the pool to the city. We use eco-friendly materials and processes to ensure that our swimwear has the least possible impact on the environment.

The Founders

Belinda, trained in graphic design, translates her enthralling designs into their pieces from its silhouettes down to its prints while Su May handles the technicalities of the label. Being 2 decades apart, Belinda and Su May are well-acquainted with trends across the generations and seek to create pieces that are elegant and timeless.