"The label has earned many loyal fans, some of whom admitted that PINKSALT swimsuits were the first that made them feel confident and comfortable – exactly what the pair had set out to achieve when they launched the line."

"The 20-year difference in age between PINKSALT's two founders, Belinda Lee and Ng Su May, might be one of the reasons why the pair are able to create timeless pieces that are inclusive towards all ages and body shapes."

"Modern, fresh and modest – without being too stuffy – the label by avid travellers Su May Ng and Belinda Lee is perfect for when you want to spend a long, lazy afternoon by the beach while looking chic enough to drop by the bar."

"Most swimwear brands focus on the silhouettes, but how many go the extra mile to ensure that the swimwear patterns are specially designed to flatter your body shape? We like how PINKSALT uses placement prints, rather than repeating patterns in their designs."