Our Story

PINK SALT charms as a bringer of distinctive swimwear that finely balances premium quality with accessibility, inspired by the unique yet precious banality of the purest form of salt- pink salt- found in nature.

We ground ourselves/itself in the approach of merging style and function, shaping urban silhouettes into staple, enduring pieces one could incorporate into daily life with ease translating life through fashion. We seek to achieve timeless sensuality whilst mindfully pursuing a inclusive and flattering take on femininity; an ode to the real female body.